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Reverse SEO - Domino's and Pizza Hut

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I wanted pizza the other day and googled "order pizza" to see who ranked where. Pretty shocked that Domino's ranks #1 for that term, while the first sign of Pizza Hut is on the 3rd page in position 25! Domino's also hold #1 rank for "pizza".

Anyone want to do a little reverse SEO and find out why Domino's is crushing Pizza Hut?

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